Fahrschule Rookie – Website Relaunch

Building a Flexible Page Builder Architecture

Technical Challenge: Custom CMS with Modular Content System

When developing the Fahrschule Rookie website, a major challenge was creating a flexible content management system that would allow the client to build and modify pages without developer intervention. Traditional WordPress templates were too rigid, while a completely custom solution needed to be both powerful and user-friendly for non-technical editors.

Sanity-Powered Page Builder Pattern

To achieve this flexibility, I implemented a sophisticated page builder architecture:

• Modular Schema Design: Created reusable content modules (Hero sections, License class teasers, Location grids, Promo boxes) as Sanity object types that can be composed into any page layout.
• Type-Safe GROQ Queries: Implemented efficient GROQ queries that deep-resolve all module references in a single request, eliminating N+1 query problems and ensuring fast page loads.
• Dynamic Module Renderer: Built a React component system that automatically maps Sanity modules to their corresponding UI components, making the addition of new modules straightforward.
• Content Preview: Integrated Sanity Studio directly into the Next.js app (`/studio`), giving editors a seamless workflow between content editing and preview.

This approach provided the client with unprecedented content flexibility while maintaining type safety, performance, and developer-friendly code organization.

SEO Optimization from Scratch

Technical Challenge: Building Comprehensive SEO for a Service Business
The previous WordPress site had virtually no SEO implementation – no structured data, poor meta tags, and no local business optimization. For a driving school with multiple locations competing in local search, this was a critical gap that needed to be addressed systematically.

Multi-Layered SEO Strategy

I implemented a comprehensive SEO foundation tailored to the driving school's needs:

• Structured Data (JSON-LD): Implemented LocalBusiness schema with multiple location support, driving school-specific properties, and course offerings to improve rich snippet eligibility.
• Dynamic Metadata Generation: Built a `generateMetadata()` system that pulls SEO-optimized titles, descriptions, and Open Graph tags from Sanity for every page, license class, and location.
• ISR Performance Strategy: Configured Incremental Static Regeneration with 1-hour revalidation to balance fresh content with optimal Core Web Vitals scores.
• Content Architecture: Created SEO silos for license classes (e.g., `/fuehrerschein/klasse-b`) and location pages to capture specific search intent.
• Technical SEO: Implemented proper robots.txt, XML sitemap generation, canonical URLs, and image optimization with `next/image`.

The result was a significant improvement in search visibility, with proper local SEO signals and a solid technical foundation for ongoing optimization.